Most products we buy aren’t as straightforward as drill bits. What makes people choose iPhone instead of Android? Why purchase a Tesla instead of a Volkswagen? Do people go to a 3 Michelin star restaurant because they’re hungry?
Marketing is the voice that tells people who you are, what you stand for, and how you’re different from available alternatives. Marketing is about trust, empathy and making a connection with people.
It’s about having the humility to tell someone your solution might not be best for them, and about having the courage to speak to those that can benefit from what you’ve created.
Do you need marketing ? HELL YEAH!
You want your ideas to spread, right? Your product gets better when the right people benefit. Marketing is a way to reach those people. Use it wisely, and don’t hide behind logic. Marketing is a question you can’t solve with logic – the only way forward is by making a personal connection.