The App’s Graphic Design!!
Now that your project is taking shape, it’s time to make a graphic design for your app. Your app’s design includes pixel-perfect visual details, graphic effects, image assets, and sometimes even animations and motion design.
I recommend two approaches for making the graphics of your app:
1. Do it yourself with a graphics template
2. Hire a professional graphic designer
Professional graphic like Startify spend years practicing and perfecting our craft, and a good graphic designer can deliver results 100x greater than an inexperienced designer.
Marketing is an often overlooked and underestimated topic for apps. Just because you made a great app does not mean that people will find it.
You should at least create an landing page for your app, and ideally before you build your app.
Your app’s page needs the following components:
1. A clear headline at the top of the page
2. A brief introductory paragraph or explainer video
3. An app screenshot or iPhone mockup
4. A call to action, i.e. to sign up or install the app
5. A breakdown of app features and benefits
6. A story about the app’s creators, or an “About Us” section
Real user feedback is important for making an app. You use a user’s experience, and their feedback, to improve your app. So how do you do that?
# Use app analytics to gather quantitive data
# Use surveys and interviews to get qualitative data
# Talk to your users regularly and build a personal connection
The easiest way to get feedback from the users of your app, is to simply send them a personal email to ask how they’re doing, and how they’re using your app.
You literally ask: “How are you using my app?”
Most products we buy aren’t as straightforward as drill bits. What makes people choose iPhone instead of Android? Why purchase a Tesla instead of a Volkswagen? Do people go to a 3 Michelin star restaurant because they’re hungry?
Marketing is the voice that tells people who you are, what you stand for, and how you’re different from available alternatives. Marketing is about trust, empathy and making a connection with people.
It’s about having the humility to tell someone your solution might not be best for them, and about having the courage to speak to those that can benefit from what you’ve created.
Do you need marketing ? HELL YEAH!
You want your ideas to spread, right? Your product gets better when the right people benefit. Marketing is a way to reach those people. Use it wisely, and don’t hide behind logic. Marketing is a question you can’t solve with logic – the only way forward is by making a personal connection.
Here’s some ideas:
-Start a blog and use content marketing to tell people about your app
-Submit your app to curated platforms, like Product Hunt
-Get local publicity and build a connection with influencers in your field
-Create an onboarding campaign for new app users
-Optimize the keywords of your app with App Store Optimization
-Focus first on getting 1 user, then 10, then 1000, then 10.000 -don’t try to make an impact on thousands of people from the start
-Use the network effect to build a product that gets better when more people use it, and help people share your app with others
-Set up an App Install campaign on Facebook, or use Search Ads in the App Store
-Use SKStoreReviewController to ask app users for a review (which subsequently boosts your App Store ranking)
Improve your app meta data and screenshots, and tell people about the benefits of using your app (instead of just listing features)
Are you ready to launch your app?
Now that we built the app, it is time to launch it in the App Store.
The process to publish your app in the App Store is straightforward:
1. Register for an Apple Developer Account
2. Prepare your app’s title and meta data with App Store Connect
3. Upload your latest app build to the App Store with Xcode
4. Apple reviews your app, following the App Store Review Guidelines
5. When your app is approved, it’s published live in the App Store
6. DONE! People can now download and install your app
Making an app, and publishing it in the App Store, is exhilarating! It’s quite a thrill, and a great feeling to have built something, put it out in the world, for others to see and experience. Seeing “Ready for Sale” in App Store Connect still gives me butterflies…